How to Take Photos of Your Home to Sell

How to Take Photos of Your Home to Sell

Selling your home is an exciting but often challenging endeavor. In today's digital age, one of the most critical aspects of marketing your property is capturing high-quality photos that showcase your home in its best light. Whether you're working with a real estate agent or selling your home on your own, great photos can make all the difference in attracting potential buyers. In this guide, we'll explore how to take photos of your home to sell, offering tips and techniques to help you create stunning images that will impress prospective buyers.

Prepare Your Home

Before you pick up your camera or smartphone, you need to get your home ready for its close-up. A well-prepared home will look more appealing in photographs. Here's what you should do:


Remove any excess clutter and personal items from each room. A tidy space looks more spacious and inviting.

Clean and tidy up

Make sure your home is spotlessly clean. Dust surfaces, vacuum carpets, and ensure there are no visible stains or mess.

Fix and repair

Attend to any noticeable maintenance issues. Fix broken fixtures, patch up holes, and repaint walls if necessary.

Set the stage

Arrange furniture and decor to highlight the best features of each room. Symmetry, balance, and creating focal points can make a room more appealing in photos.

Maximize natural light

Open curtains and blinds to allow natural light to flood the space. Well-lit rooms are more inviting and photograph better.

Choose the Right Equipment

You don't need expensive, professional-grade equipment to take great real estate photos. However, having the right tools can significantly improve the quality of your images. Here's what you need:

Camera or smartphone

A DSLR camera is ideal for high-quality photos, but a modern smartphone can also produce excellent results. Most smartphones have good built-in cameras.

Wide-angle lens (for DSLR)

If you're using a DSLR, a wide-angle lens can capture more of the room and make your space look more expansive.


A tripod helps stabilize your camera or smartphone, preventing shaky shots and ensuring sharp images.

Timing and Lighting

Proper lighting is crucial for taking appealing photos of your home. Here are some tips for getting the best lighting:

Natural light

Whenever possible, take photos during the day when natural light is abundant. Position your camera so that the light source (usually a window) is behind you.

Avoid direct sunlight

Harsh sunlight can create shadows and overexpose your images. Choose an overcast day or a time when the sunlight is diffused for even lighting.

Turn on interior lights

While natural light is preferable, supplement it with interior lighting when needed. Turn on all the lights in your home to create a warm and inviting atmosphere.

Flash use

Avoid using the built-in flash on your camera or smartphone, as it can create harsh shadows and reflections. If necessary, use an external flash or softbox to diffuse the light.

Composition and Angles

When it comes to composition and angles, consider the following tips:

Straighten your photos

Make sure your photos are level. Crooked photos can be distracting and make your space look less appealing.

Wide-angle perspective

To make rooms look more spacious, use a wide-angle lens or smartphone feature, but be careful not to overdo it, as extreme wide-angle shots can distort the space.

Capture the best angles

Experiment with different angles for each room. Generally, photograph from the doorway or a corner to showcase as much of the room as possible.

Highlight unique features

If your home has special architectural details, like a fireplace or bay window, be sure to capture these in your photos.


Arrange furniture and decor in a way that draws attention to the room's best features.


Once you've taken your photos, some post-processing can enhance their quality. Here are a few post-processing tips:

Editing software

Use photo editing software like Adobe Lightroom or Photoshop to adjust exposure, contrast, color balance, and remove any minor imperfections.

HDR photography

High Dynamic Range (HDR) photography involves taking multiple shots at different exposures and combining them to create a well-balanced image with excellent detail in both shadows and highlights. Many smartphones have HDR modes that can produce great results.

Image resizing

If you plan to use your photos for online listings, you may need to resize them to fit specific platform requirements.

Avoid over editing

While some post-processing is helpful, avoid over editing, as it can make your photos look unnatural and unappealing.

Professional Help

If you're not confident in your photography skills or don't have the right equipment, it's a good idea to consider hiring a professional real estate photographer. Their experience and equipment can make a significant difference in the quality of your listing photos. The investment in professional photography can pay off with a quicker sale and a potentially higher selling price.

Taking high-quality photos of your home is a critical step in the process of selling it. Well-composed, well-lit, and well-edited images can make your property more appealing to potential buyers and help it stand out in a competitive market. Remember to prepare your home, choose the right equipment, pay attention to timing and lighting, experiment with composition and angles, and consider post-processing when necessary. With these tips in mind, you can capture stunning images that showcase your home's best features and increase your chances of a successful sale.

About Savaglio & Co. At eXp Luxury

Savaglio & Co. brings together a team of professionals who actively engage with the community, possess unique hospitality-related expertise, deliver tailored marketing campaigns, offer firsthand investment insights, and deeply cherish core values that prioritize individual strengths for client success. If you're looking to buy or sell a home or have any questions about the Sheboygan real estate market, contact Savaglio & Co. today.

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